Abstract

The purpose of this paper is to define the role of mass media in shaping the image of a terrorist organization on the example of the terrorist bomb attacks carried out on March 22, 2016 in Belgium. The author analyses with particular attention the media with regard to their function of priming and framing in the period immediately following the acts of terror effected in Belgium that have a significant influence on the media image of the terrorist organization Islamic State. The research material is composed of Polish journals “Rzeczpospolita” and “Gazeta Wyborcza”. Considering progressive process of mediatization of the public sphere, the author of the paper tries to identify the relationship that exists between the evolution of the image of ISIS and press information.