Abstract

To sell a novel as socially relevant, the book cover, prefaces, and other paratext can help convey why readers should care and how the story should be read. But relevance can expire as society moves on. Reprints of groundbreaking classics that no longer engage contemporary concerns adapt their paratext to reach new readers, often by emphasizing the book’s historical and/or literary position. This article examines paratextual strategies across time and space for three Scandinavian novels with exceptional influence. Enlightenment-promoting Niels Klim’s Underground Travels was the region’s first novel; Hunger is praised by many as the world’s first modernist novel; and The Man on the Balcony became the progenitor of Nordic Noir. Early paratext used anonymity, false veracity, or documentary elements to sell relevance. But with commercial success, and temporal and geographical distance, paratext became increasingly author focused and self-referential, at times all but ignoring the author’s intent for the story.