Jenis kelompok acuan Yang dapat mempengaruhi remaja dalam memilih perguruan tinggi (program sarjana)

Phronesis (Misc) 11 (2) (2012)
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Abstract

There are a lot of university in Indonesia. This condition make them become more competitive, to gets much students. There are several ways to win the competition, one is promotion. To promote university we have to pay attention for the referrence groups used in our advertising. With the appropriate referrence groups we used, the message from our advertising can be well delivered to our customer (students, their parents, and high school students)

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