Abstract

We present two studies examining the effect of identifiability on willingness to punish, emphasising that identifiability of the wrongdoer may increase or decrease willingness to punish depending on the punisher's perspective. When taking the wrongdoer's perspective, identifiability increases pity and decreases anger towards the wrongdoer, leading to a lighter punishment. On the other hand, when adopting the injured perspective, identifiability decreases pity and increases anger, resulting in a severe punishment. We show that while deliberation and rational factors affect the decision regardless of identification, the role of emotions in the decision is greater in the identified condition. Possible implications for public and educational policy are discussed.