Abstract

Since the 1970s, a movement has emerged amongst academics, peace activists, and journalists promoting the principles and practice of peace journalism. This chapter argues that the theory has inappropriately prioritized the mainstream media, failing to acknowledge adequately the alternative media. It, therefore, first highlights research identifying the corporate media’s essential function—to promote the overall dominant political, military, economic, ideological, and cultural interests. A particular focus is placed on the journalism of John Pilger as an example of media “hybridity” since his work falls in both the mainstream and alternative spheres. The essay then defines the contemporary international peace movement which PJ aims to inform, inspire, and entertain. It also argues that a broadening of the conventional definition of journalism and the journalist is needed for an understanding of PJ. A range of international media activists is identified. The chapter concludes by highlighting the special importance of peace journalism in a world of mass poverty, environmental degradation, and human rights abuses and yet where government prioritizes spending vast sums on the means to wage wars.