Keeping up with the joneses: The desire of the desire for money

Behavioral and Brain Sciences 29 (2):187-188 (2006)
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Abstract

The biological basis of money lies in a three-term relationship between one subject and some others, with money acting as a mediator. The drive to acquire money is a special case of a desire for recognition. What is aimed at by subjects is their desire for the desire of some others: the former derive satisfaction from representing to themselves the admiration, or envy, of these others. This raises reproductive advantage. (Published Online April 5 2006).

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