Corporate social responsibility: An old wine in a new gourd
Abstract
A corporation’s moral obligation is said to be sustained by two viewpoints: the narrow and broad views.
The narrow view restrains a corporation’s moral obligation to the corporation’s owners and
shareholders while the broad view, which is often deployed to support Corporate Social Responsibility
initiatives, extends the corporation’s moral obligation towards others beyond the confines of the
corporation walls to include all stakeholders, and the environment in which the corporation operates
and so on. We argue from an ethical perspective that this dichotomy is a facade. We conclude that the
broad view is indeed a narrow view in disguise.