Abstract

A new technology paired with a viable business model will have disruptive impact on incumbent companies in a speci c market, if they do not re- evaluate and update their business models accord- ingly. As the Internet matures, Semantic Web technologies enable applications for meaning- based and dynamic ltering and processing of information, which has a disruptive impact on sci- enti c publishing. This article calls for publishers to adopt seman- tic technologies and emphasises the “need to in- clude a semantic strategy in their business models” (Hawkins 2009). With a focus on journals as the ‘cash cow’ of scienti c publishers, it assembles de- bates about disruption and general tendencies in scienti c publishing. An introduction to Semantic Web, Text Mining and Semantic Publishing is given as well as various examples of product developments, company partnerships and acquisitions related to semantic technologies. Finally, different ways of acquiring semantic annotation data and nancial aspects of semantic enhancements are discussed.