Abstract

This study seeks to understand how citizens’ more intrinsic cultural orientations shape their attitudes toward the importance of ethics. Drawing upon the Grid-Group Cultural Theory, we investigate how four different cultural orientations influence citizens’ attitudes toward ethics in distinctive ways. Our multivariate analysis of the survey responses of 1,260 Seoul citizens revealed that strong hierarchs, egalitarians, and individualists are more likely to recognize the importance and necessity of public ethics. Fatalist orientation, however, did not show a statistically significant relationship with the importance and necessity of public ethics. It was individualism that exerted the most significant influence over the importance of ethics in personal life, while the perception of the importance of ethics in the public sector and the necessity for ethics training for public officials were found to be mostly supported by strong hierarchs. We conclude this paper by discussing the theoretical and practical ramifications of these findings.