Abstract

The construction of collective identity is a plural process. This analysis seeks to consider the peculiarities of the regional context observed, namely the Abruzzi. With the increase of the free time and the individual connectivity, many new rituals are instituted to realize fictions and new expressive items that refer to the past time and corroborate the stake-holders through theatral clothes. These commemorations of the local past time are certainly not fake, because are a popular production that is originated by the modern culture industry. Of course, these commemorations of the local past time are not even a copy, because there is not even the original, i.e. an authentic and closed culture, composed of inventoried and durable items. The inventories of traditional and popular culture should better define a vibrant culture and addressed to the local meanings. These new popular trends through appropriate training can be cultivated with responsibility and creativity to support a sustainable culture of the places, as indicated by the International Conventions for the Safeguarding of Intangible Cultural Heritage.