Abstract

Bricolage is a type of construction achieved by using whatever materials are at hand, or the act of creating something from a diverse range of available materials. More generally, bricolage essentially stands for do-it-yourself, and in the field of contemporary consumer studies it can be thought of a theoretical foundation of do-it-yourself (DIY) culture. The individual who practices bricolage is known as a bricoleur, and is regarded as a sort of Jack-of-all-trades.