Abstract
This article proposes that despite an explicit emphasis on language in use, the interpretive nature of ethnography and its commitment to examining cultural meanings from the native’s point of view requires inclusion of discourse presumed to relate to cognitive processes such as memory, belief, and imagination. An example of a difficult interaction is used as the basis for an argument that forms of metacommunication often elicited in ethnographic interviews, when unproblematically approached as talk similar to that found in everyday storytelling, are a common avenue for incorporating cognitive aspects of social interaction into such research.