Abstract

This paper, “Cultural Statistics, the Media and the Planning and Development of Calabar, Nigeria” stresses the need for the use of Cultural Statistics and effective media communication in the planning and development of Calabar, the Cross River State Capital. This position is anchored on the fact that in virtually every sphere of life, there can be no development without planning, and there can be no proper planning without accurate data or information. Cultural Statistics, and effective use of the media thus become imperative in the planning and development of Calabar, especially as the Cross River State capital, is fast becoming an internationally recognized cultural city due largely to its annual Calabar Festival and Carnival. The paper among other things argues that cultural statistics and the use of the media will reposition the city of Calabar, not only in terms of development, but also in marketing and branding, taking into consideration the new economy and globalization which involve technology, creativity, human capital and capacity for innovation. The paper concludes that although some effort has been made by the Cross River State government in gathering and publishing some cultural information in brochures and other periodicals, there will be need for deliberate and conscientious effort to be made by the relevant government authorities to collect, collate, analyze and interpret cultural data in Calabar and project same in the media with a view to enhancing the planning and development of the Cross River State capital so as to truly make it a tourism and cultural haven in Nigeria and in the continent of Africa.