Abstract

This article was inspired by the Body Image Summit on 21 June 2000 in London at which a panel, headed by Tessa Jowell, Minister for Women, led a discussion among representatives of the media and British fashion industry. The aims of the Summit were to consider the effects of advertising images on teenage girls and women and to develop a consensus from within these industries to incorporate a social and ethical awareness in their promotional activities. A negative reaction to this forum was the main result. In this article I offer both a sociological and psychoanalytically based discussion of the problem of body image for women. I also consider how society and women themselves could begin to counteract the pernicious effects of being sold unrealistically thin, ideal images of womanhood continually perpetrated by consumerism.