Abstract

Semiotics in America has had a long and rich history. It has been customary to begin historical accounts with Peirce, and to trace his influence through subsequent generations of semioticians as they in turn encounter Continental structuralist and post-structuralist semiotics. Sebeok's account strikes out in new directions by tracing semiotics back to Native American sources, moving through the "book of Nature" framework of subsequent Eurocentric North Americans, passing through literary models, and moving forward into nineteenth-century sources that in some respects made Peircean pragmaticism possible.