Simple heuristics could make us smart; but which heuristics do we apply when?

Behavioral and Brain Sciences 23 (5):746-746 (2000)
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Abstract

Simple heuristics are clearly powerful tools for making near optimal decisions, but evidence for their use in specific situations is weak. Gigerenzer et al. (1999) suggest a range of heuristics, but fail to address the question of which environmental or task cues might prompt the use of any specific heuristic. This failure compromises the falsifiability of the fast and frugal approach.

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Citations of this work

The Representation of Judgment Heuristics and the Generality Problem.Carole J. Lee - 2007 - Proceedings of the 29th Annual Cognitive Science Society:1211-6.
Ecological Rationality and its Contents.M. Todd, Laurence Fiddick & Stefan Krauss - 2000 - Thinking and Reasoning 6 (4):375 – 384.

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