Abstract

The evolution of fractal theory can be traced through Leibniz’s attempts to understand the Recursion model in seventeenth century, the work of Karl Weierstrass and descriptions by Von Koch Helge (1904) and later visualization experiments by Benoît Mandelbro within the digital realm through computer technology. Selfsimilarity and Scale-free are manifested features of fractal theory. These features are also evident as emergent syncretic properties of contemporary social information communication behaviour. The attraction of fractal theory does not only provide a mapping of creature, universe, nature but also provides a path to deeply understand and probe the evolution and structure of human consciousness. Digital Social Media Networks can be seen to manifest properties that are reminiscent of what Ascott describes as a ‘moistmedia’. This article explores the tangible relationships between fractal theory and philosophy, its manifestation through digital visualizations and the moistmedia emergent properties of Social Media Networks. Put forward social media (Weibo) the moistmedia (mixed bio, nano, geo, psycho, etc.) in the dissemination of information evolution, with the fractal features of visualization, has formed a new Techneotic language of artistic expression, but also for our better understanding of political philosophy, social system operation rules to provide ways of thinking.