Abstract

Norms are tools for manipulating human conduct through the manipulation of our goals and choices. It is impossible to understand the efficacy and working of norms without a modeling of how Ns work in our mind and how do they cut or give us goals. They are built for that. Thus, a sophisticated ontology of goals is necessary. Ns also have goals and have “functions”: a different kind of goal. We do not understand and intend all the functions of Ns. The subject is not supposed or requested to understand even all the goals of Ns and to obey on condition that she agrees and cooperates. Ns also imply a meta-goal about our mind, about the reasons, motives that should induce us to obey; motives that ideally are not sanctions avoidance or convenience.