Abstract

The COVID-19 has had a significant impact on people's lives and business operations around the world. Additionally, it has an effect on the purchasing habits of the Filipino youth. The researchers employed a qualitative research technique in this study to determine changes in the purchasing behavior of Filipino youth, specifically young adults aged 18-25 in Metro Manila. Our findings indicate that young Filipinos have become significantly interested in digital commerce in the country, a trend that has been growing consistently since the pandemic started. Since the pandemic began, they have valued the effeciency and convenience of making purchases thru online platforms. As a result, many individuals chose to support local businesses by downloading apps or visiting websites that enable them to purchase online. According to the findings of the study, many of the respondents said that they prioritized buying necessities over wants. Because money was tight due to the lockdowns, which caused the majority of Filipinos to lose their jobs or stop working, Filipinos were careful with their expenditures throughout the pandemic. We the researchers concluded based on the responses we got thru our online interviews, that the pandemic indeed impacted the buying behavior of the Filipino youth.