Abstract

The Disney vacation is iconic in American culture. Advertising promises people that a trip to Disney will bring adventure, family togetherness, and even happiness itself. To understand why someone might see Disney as “the ultimate embodiment of consumer society,” the authors can start with Karl Marx. It might be helpful to temporarily forget everything one has heard about Marx, because what counts as “Marxism” in mainstream culture is often just a caricature of an interesting and wide‐ranging philosophy. From Herbert Marcuse's perspective, people could say that the American culture industry tells them via media and advertising that they need to take their families to Disney so that they can be happy. Disney's emphasis on including everyone and experiencing things together as a family challenges the alienation in relationships people so often encounter. Disney can provide an opportunity for exploring their relationships outside of their everyday alienations.