The Jouissance-value: a concept for critical of imaginary industry

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Rumores (USP) 8 (1) (2014)
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Abstract

This article aims to examine the way in which an old expression, jouissance-value, created by Jacques Lacan, has become a key concept in the media industry and in the field of Media studies. The hypothesis presented here is the following: in the fabrication of jouissance-value, the gaze (regard) works as labor, establishing an economy of scopic desire.

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Rafael Venancio
Universidade Federal de Uberlândia

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