Investment image of Ukraine in the context of forming its national brand

Epistemological studies in Philosophy, Social and Political Sciences 3 (23):14-19 (2013)
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Abstract

There have been covered issues dealing with creating a positive investment image of Ukraine in the context of its national strategic branding. The author’s purpose is to review existing approaches regarding an improvement of the investment climate in Ukraine and to identify the growth prospects of the investment attractiveness of the country. There are recommendations in this regard within the framework of this research. The author proves that the investment attractiveness is the highest priority vector in terms of forming the national brand in Ukraine.

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