Abstract

The aim of this paper is to propose a critical pedagogic conceptual framework to test and counter the hegemony of conventional business and management teaching. Not that we abandon the conventions of mainstream learning objectives. Accounting, marketing and management as good practice, for instance, are all key skills successfully utilised in all organisations. Rather it proposes a model to enlighten students, and teachers, to the alternative ways of viewing the ‘received wisdom’ that seems to dominate our discipline.