Abstract

Two case studies involving waves of claims and public discourse about mysterious aerial sightings in the United States over half a century apart are presented. Most evaluations of such episodes by scientists ethnocentrically portray sightings of unidentified flying objects (UFOs) as the product of deviance, irrationality, or psychopathology The emphasis on natural science approaches to understanding the social sciences is primarily responsible for the present erroneous pseudoscientific status of UFOs, as is the failure to recognize or take as problematic the notion of rationality as a cultural category. Consequently, the symbolic significance of UFOs has been obscured. Contemporary interpretations of UFOs serve the unconscious resurrection of the power and function of omnipotent beings during a secular age. A semiotic culture‐as‐text social anthropology approach is more fruitful as it does not treat rationality as an objective given, but emphasizes the social construction of reality and the translation of unfamiliar symbol systems.