Abstract

The current report presents results of the qualitative analysis of the usage of the key math terms in the content of the reviewed websites in the current sample, with emphasis on the necessary distinctions for the word and concept of ‘odds’. Patterns, motivations, conceptual and contextual aspects of the usage are discussed. The theoretical norms of adequacy of this usage in the context of gambling are briefly presented. Technical report of the research project 'Reflection of the mathematical dimension of gambling in iGaming online content - A qualitative analysis'