Abstract

The aim of educational organizations is to raise students as individuals who can analyze their conditions well, are sensitive to the environment, think, research and question. Teachers must be conscious and equipped in this process, and more importantly, they must definitely not make mistakes. The following sentences said by Socrates clearly reveal what a strategic position the teacher has in education. The school administrator is not only the manager of the teachers. Therefore, the leadership behavior of the school director affects non-educator staff and students as well as teachers. The leadership of the school director is of great importance in helping students acquire certain desired behaviors. Since students are in constant development, the school administrator must demonstrate leadership behavior appropriate to the developmental periods of the students. Teachers, who are education workers, are like the windows of schools opening to the outside. Therefore, they have a direct impact on the school's reputation. Their direct contact with students and society makes the size of this impact even more important. Because, in parallel with the positive or negative behaviors displayed by teachers, the stakeholders’ perspective on the school is also shaped. The general purpose of the research is to determine the perceptions of internal and external stakeholders in educational organizations regarding corporate reputation in the form of school principals and to determine whether there is a difference between the perceptions of these stakeholders. For this purpose, a literature review was conducted.