Abstract
Many of Nietzsche's texts, particularly those that form part of his later writings, have received significant individual attention within English‐speaking Nietzsche studies. This chapter argues that Nietzsche's core critical innovations in Dawn are in identifying why customary morality is a significant problem for humanity, and in developing a sustained critique of this form of morality in order to motivate critical re‐engagement with the ethical. In Dawn, Nietzsche attacks the view that everything that exists has a connection with morality and thus a moral significance can be projected onto the world. Nietzsche's project in Dawn focuses on addressing the presumptions and prejudices of customary morality. The challenge of understanding the philosophical contribution that Dawn makes is complicated by Nietzsche's writing styles: he combines innovative deployment of aphorism and punctuation with use of multiple voices or characters, and a range of rhetorical devices.