Abstract

While studies on contextual coitus verses interpretations have been explored by many scholars, there is a paucity of research addressing the theme holistically and spotlighting the aspects of moral ethics of its communication. To fill this lacuna, this study aims to analyse the communication ethics of coitus words in the Qur’an. Two main questions are discussed in this study. Firstly, what is the semantic meaning of coitus in the Qur’an? Secondly, why does the Qur’an employ certain terminologies to convey the topic of coitus? This study applies a case study design to analyse the word ‘coitus’ in the verses of the Qur’an holistically. The results show that the Qur’an utilises 12 keywords related to coitus for the purpose of fostering the communication ethics of the Arab community at the time of revelation. Moreover, this study found that the Qur’an uses those specific keywords to respond to the sexual behaviour of pre-Islamic Arab community, narration of eroticism in other scriptures and gender inequality in sexuality. This study resolves that the words of ‘coitus’ in the Qur’an have implications for the emergence of Quranic communication ethics, which respects the aspects of comprehensiveness, politeness, analogy, aesthetics, intensity and gender equality. These six aspects form sexual communication ethics that are probed from a humanist perspective.Contribution: This article contends to unify the concept of theology and the principles of communication ethics. In particular, this study provides a theoretical contribution to the ethics of sexual communication that is sourced from the worldview of Qur’anic theology. Also, the methodology of this study can be a prototype of semantic analysis research that discusses certain topics and spot important keywords around that topic.