Abstract

Public Relations is an activity that is carried out over a significant period of time, on a specific plan to ensure harmonious interaction between the Organization and its relations with the aim of forming "situation success." The basis and substance content of PR-activity is communication. Communication as a field of scientific knowledge has a long history of and ongoing relevance. This is evidenced, for example, the fact that the term "communication"-has a number of definitions that transformed from Latin. "sommunicatio"-message transfer to and from "communicare"-make a general, speak, associate, notify, transmit. In General, communication is socially conditioned by the process of transmission and perception of information in terms of interpersonal and mass communication through various communication channels and various communication tools. At the practical levels, communication is the exchange of information between the two or bìl′šosobami, with the obligatory presence of a feedback.