The main hypothesis of the article is that there has been an attitude change in the field of pragmatics: the philosophical notion of intentionality has penetrated in a cognitive approach. The first aim is to argue for this attitude change via analyzing classical pragmatical writings (works of J. R. Searle and H. P. Grice) and the relevance- theoretical approach of D. Sperber and D. Wilson. The second aim is to argue for the legitimacy of the attitude change by presenting a (...) new direction of research within the field of cognitive pragmatics. The author summarizes Dan Sperber's metarepresentations-first hypo-thesis about the evolution of ostensive-inferential communication, identifies its implicit presuppositions and analyzes its implications for evolutionary psychology and other related disciplines. The conclusions are the following: (1) the philosophical notion of intentionality play an important role in cognitive pragmatics as well (i.e. it uses the Gricean concept of non-natural meaning, and the Searleian distinction of first- and second-order intentionality), (2) the attitude change has enriched the notion of intentionality, (3) this enrichment makes new research directions possible in the field of pragmatics. (shrink)