Expert systems have had little impact as computing artifacts. In this paper we argue that the reason for this stems from the underlying assumption of most builders of expert systems that an expert system needs to acquire information and to control the interaction between the human user and itself. We show that this assumption has serious linguistic and usability flaws which diminish the likelihood of producing socially acceptable expert systems. We propose a reversal of this paradigm, for the design of (...) expert systems, by assuming that it is the human user who needs to acquire information and to control the interaction between themselves and the system. (shrink)