According to ‘purification interpretations’, the point of the epoché is to purify our ordinary experience of certain assumptions inherent in it. In this paper, I argue that purification interpretations are wrong. Ordinary experience is just fine as it is, and phenomenology has no intention of correcting or purifying it. To understand the epoché, we must keep the reflective nature of phenomenology firmly in mind. When we do phenomenology, we occupy two distinct roles, which come with very different responsibilities. As reflecting (...) phenomenologists, we must deactivate all our beliefs about the world. But the only point of this is to be able to describe the experiences we have as experiencing subjects, including all those beliefs about the world that may be part and parcel of those experiences. I end by suggesting that there is a useful analogy between phenomenological reflection and the familiar practice of quoting. (shrink)