Information-sharing behavior is affected by identity recognition perception. The current study aims to delve into the impact of familiarity and anonymity on information-sharing behavior, and the mediating role of intrinsic motivations on WeChat Moments. We hypothesized a mediator role of intrinsic motivations in the relationship between an individual’s perceptions and information sharing. Based on the self-determination theory, a model was created and tested using a sample of 531 frequent users. In this study, these users were asked to use WeChat Moments, (...) the most popular mobile private social networking site in China. The results demonstrate the significance of familiarity and identifiability in an interpersonal relationship, when using social networking sites. Moreover, the influence of perceived anonymity on information-sharing behavior, which is entirely mediated by intrinsic motivation has been validated from an empirical perspective. Our findings extend previous studies by showing the totally mediated effect of perceived anonymity on information-sharing behavior on WeChat Moments and the influential mechanism of intrinsic motivation. The results will inform researchers about the importance of incorporating the interpersonal structural features and intrinsic motivation of social networking sites into future studies on online information-sharing behavior. Important ways to promote attention and share information involve building a familiar relationship with communities and equipping oneself with off-line relations. Final indications for future developments are provided, with a special emphasis on the development of these findings in various social networking sites contexts. (shrink)

Do people share their feelings of guilt with others and, if so, what are the reasons for doing this or not doing this? Even though the social sharing of negative emotional experiences, such as regret, has been extensively studied, not much is known about whether people share feelings of guilt and why. We report three studies exploring these questions. In Study 1, we re-analysed data about sharing guilt experiences posted on a social website called “Yahoo Answers”, and found that people (...) share intrapersonal as well as interpersonal guilt experiences with others online. Study 2 found that the main motivations of sharing guilt (compared with the sharing of regret) were “venting”, “clarification and meaning”, and “gaining advice”. Study 3 found that people were more likely to share experiences of interpersonal guilt and more likely to keep experiences of intrapersonal guilt to themselves. Together, these studies contribute to a further understanding of the social sharing of the emotion guilt. (shrink)