The study of political discourse in recent decades has become a popular area of scientific studies both abroad and in Ukraine. But the complexity of political discourse as a phenomenon of political reality makes it difficult to adequately understand it and learn. Given the understanding of the political discourse as a set of political texts, incorporated by topic and updated in various forms of communication, there is a need to study political text. The very political text can be understood as (...) a set of specific elements, such as sender, recipient and the context in which the message is transfered. This article focuses on the political sender as the author of political message. The author investigates its nature and role in political discourse by using political linguistics, semiotics and linguistics. In the article is analyzed the sender as author of political text, are called different approaches to its definition and classification. The author notes, that sender is as part of political communication as a style of the political message, that can be seen in different planes, particularly in the plane of brevity and eloquence, crisis and stability, democratic and nondemocratic governance, comic or tragic, etc. The paper established a correlation between the style of political messages and political discourse, political sentiments relevant community as a whole. (shrink)