The theory of metaphor proposed by Lakoff and Johnson (1980a, 1980b) and Lakoff (1993) involves a mapping of conceptual structure from one semantic domain to another. We investigate properties of these conceptual domain mappings by comparing them to morphological derivational relations. Schematicity and productivity are properties that Bybee (1985) and Langacker (1987) propose for characterizing morphological derivational relations, which we apply to our analysis of metaphor. Metaphors are argued to vary in their degree of semantic schematicity: Domain relations function as (...) generalizations over specific metaphorical expressions. We also demonstrate three points on a continuum of productivity: Conventional metaphors are highly productive, metaphorically motivated transparent idioms are semiproductive, and opaque idioms are unproductive. Each point is compared with an example of morphological productivity having a corresponding conceptual organization. The results demonstrate that semantic productivity can be characterized in the same way as morphological productivity, suggesting that form and meaning are organized by the same principles. (shrink)

Prior research has shown that various types of conventional multiword chunks are processed faster than matched novel strings, but it is unclear whether this processing advantage extends to variant multiword chunks that are less formulaic. To determine whether the processing advantage of multiword chunks accommodates variations in the canonical phrasal template, we examined the robustness of the processing advantage (i.e., predictability) of binomial phrases with non‐canonical conjunctions (e.g.,salt and also pepper; salt as well as pepper). Results from the cloze study (...) (Experiment 1) showed that there was a high tendency of producing the canonical conjunct (pepper), even in the binomials that contained non‐formulaic conjunctions. Consistent with these findings, results from two eye tracking studies (Experiments 2a and 2b) showed that canonical conjuncts were read faster than novel conjuncts that were matched on word length (e.g.,paprika), even in the binomials with variant conjunctions. This robust online processing advantage was replicated in a self‐paced reading study that compared all three conjunction types (Experiment 3). Taken together, these findings show that binomials with variant function words also receive facilitated processing relative to matched novel strings, even though both types of strings are neither conventional nor relatively frequent. Exploratory analyses revealed that this processing speed advantage was driven by the lexical–semantic association between the canonical conjuncts (salt–pepper), rather than lexical and phrasal frequency. Overall, these results highlight flexibility in the processing of multiword chunks that current models of multiword storage and processing must take into account. (shrink)

To describe how metaphors work from an argumentative point of view is the first step of this paper. After describing the metaphorical argumentative mechanism, the second step is to apply this mechanism by analyzing some paradigmatic international metaphors that are used in public speeches. This analysis will enable us to see some common grounds between different cultures and countries, especially regarding economical issues and argumentation theory.