This article focuses on a specific political ethos of current developed societies, on what we call ‘self-service democracy’. The ethos essentially springs from the technologies, policies, structures and ideas promoting the ‘individualization trend’ in the provision of services as opposed to the allegedly passivizing system of the classical welfare state of the 1970s and the early 1980s. We review the conceptual history of self-service, its current core features, and the forms it has assumed in the political regimes of post-war Western (...) societies. The focus has moved from the services provided by the state to the activities and responsibility of individual citizens and organizations. Consumerist citizenship and personal responsibility, with the assistance of new information technologies, can open up novel channels for interaction and participation, but at the risk of rendering common political concerns into individual matters. The article investigates the political implications of this new emphasis on individualized, self-service-centred governance processes for democracy, and democratic participation and representation in particular. (shrink)