Aesthetics is the subject matter concerning, as a paradigm, fine art, but also the special, art-like status sometimes given to applied arts like architecture or industrial design or to objects in nature. It is hard to say precisely what is shared among this motley crew of objects (often referred to as aesthetic objects), but the aesthetic attitude is supposed to go some way toward solving this problem. It is, at the very least, the special point of view we take toward (...) an object that results in our having an aesthetic experience (an experience of, for example, beauty, sublimity, or even ugliness). Many aesthetic theories, however, have taken it to play a central role in defining the boundary between aesthetic and non-aesthetic objects. These theories, usually called aesthetic attitude theories, argue that when we take the aesthetic attitude toward an object, we thereby make it an aesthetic object. (shrink)