The paper presents an approach to encrypt the color images using bit-level permutation and alternate logistic map. The proposed method initially segregates the color image into red, green, and blue channels, transposes the segregated channels from the pixel-plane to bit-plane, and scrambles the bit-plane matrix using Arnold cat map (ACM). Finally, the red, blue, and green channels of the scrambled image are confused and diffused by applying alternate logistic map that uses a four-dimensional Lorenz system to generate a pseudorandom number (...) sequence for the three channels. The parameters of ACM are generated with the help of Logistic-Sine map and Logistic-Tent map. The intensity values of scrambled pixels are altered by Tent-Sine map. One-dimensional and two-dimensional logistic maps are used for alternate logistic map implementation. The performance and security parameters histogram, correlation distribution, correlation coefficient, entropy, number of pixel change rate, and unified averaged changed intensity are computed to show the potential of the proposed encryption technique. (shrink)