This article examines the types of textual and discursive relations that can be found within a genre system and across the borders of such a system. Based on the results, the need for and possibility of drawing genre boundaries between texts with different genre labels is discussed. The study is based on four communication strategy texts from two Finnish insurance companies. Communication strategy texts, such as communication strategies, policies and plans, are used in organizations to regulate the corporate communication function. (...) The analysis is based on genre theory and the model of intertextual analysis presented by Charles Bazerman. The results indicate that the intertextual profile of the texts studied is relatively uniform, whereas the interdiscursive profile tends to vary according to the company and the intended audience. The texts studied form overlapping combinations of genres with multiple communicative purposes, which reflects the somewhat labile character of strategy texts in general. (shrink)

In this paper we outline a theoretical account of the relationship between technology and human musicality. An enactive and bio-cultural position is adopted that assumes a close coevolutionary relationship between the two. From this position we aim at clarifying how the present and emerging technologies, becoming embedded and embodied in our life-world, inevitably co-constitute and transform musical practices, skills, and ways of making sense of music. Therefore, as a premise of our scrutiny, we take it as a necessity to more (...) deeply understand the ways that humans become affiliated to the ever-changing instruments of music technology, in order to better understand the coevolutionary impact on learning and other aspects of musicality being constituted together with these instruments. This investigation is particularly motivated by the rapid and diverse development of mobile applications, and their potential impact, as musical instruments, on learning and cognizing music. The term appification refers to enactive processes in which applications (i.e., apps) and their user interfaces, developed for various ecosystems of mobile smart technology, partake in re-organizing our ways of musical acting and thinking. On the basis of the theoretical analysis, we argue that understanding the phenomenon of the human-technology relationship, and its implications for our embodied musical minds, requires acknowledging (1) how apps contribute to conceptual constructing of musical activities, (2) how apps can be designed or utilized in a way that reinforces the epistemological continuum between embodied and abstract sensemaking, and (3) how apps become merged with musical instruments. (shrink)

The paper introduces measurement of fixation-speech intervals as an important tool for the study of the reading process. Using the theory of the organism-environment system, we developed experiments to investigate the time course of reading. By combining eye tracking with synchronous recording of speech during reading in a single measure, we issue a fundamental challenge to information processing models. Not only is FSI an authentic measure of the reading process, but it shows that we exploit verbal patterns, textual features and, (...) less directly, reading experience. Reading, we conclude, is not a matter of decoding linguistic information. Far from being a text-driven process, it depends on integrating both sensory and motor processes in an anticipatory meaning generation based on the history of experience and cultural context of the reader. Finally, we conclude with remarks on the social character and cognitive history of reading. (shrink)