This study delves into the significant ethical criteria in the context of global standards. It addresses the moral wrongdoings and adverse side effects associated with global value chains as discussed in the business ethics literature. The methodology involves theoretical application and synthesis. The study employs ethical principles from deontology, consequentialism, and political cosmopolitanism to establish normative criteria such as “injustice and harm to others” and “bad outcomes.” It further investigates how these criteria should influence consumers' decisions, actions, and responsibilities. These (...) criteria are then used to examine the moral wrongdoings and negative effects mentioned in global standards. The study explores how global standards implicitly express consumers' roles in governing global value chains. It scrutinizes consumers' actions and decisions by applying ethical frameworks to global standards. The study outlines consumers' individual and political responsibilities in achieving the goals of global standards. The research findings have implications for governments, consumers, and organizations in practicing shared responsibility. The aim of this research is to provide normative guidance for responsible actions. (shrink)

This literature review systematically synthesizes studies that link consumer research to differences and similarities in virtue ethics between the East and the West, with a focus on early Chinese and ancient Greek virtue ethics. These two major traditions provide principles that guide consumer behavior and thus serve as a background to comparatively explain and evaluate the ethical nature of consumer behavior in the East and the West. The paper first covers Eastern and Western theoretical and normative approaches of virtue ethics (...) in the field of consumer research. The subsequent systematic literature review then synthesizes empirical works in this field. Since only a few papers adopt a cross-cultural consumer research perspective, one of the main aims of this review is to encourage scholars to pursue both theoretical and empirical cross-cultural consumer research on virtue ethics. To this end, the paper closes by suggesting some fruitful directions for future research to stimulate this relatively under-researched area. (shrink)

Many questions arise in any Western discussion of China’s Belt and Road Initiative. Does China’s BRI represent a new world order that aligns with European values and interests? Alternatively,...

In recent years there has been an increased interest in the research dedicated to the ethics and morality of supply chains. The concept of Corporate Social Responsibility (CSR) dominates the literature on supply chain ethics in management education. The objective of this paper is to develop some propositions to complement and look more broadly and differently at these management concepts. Supplementing these concepts with the fundamental questions on the meaning of ‘what a moral supply chain is’ and ‘what moral supply (...) chain ought to be,’ we develop some descriptive and normative propositions for management education on the ethics of supply chains. Against a descriptive viewpoint, we propose that judgments on the morality of supply chains should be viewed from multiple perspectives, often conflicting. Against a normative viewpoint, we propose some reflections on how to apply Aristotelian practical wisdom in management education on supply chain ethics. (shrink)