The formation of the World Anti-Doping Agency in 1999 was spurred by the 1998 revelation of widespread use in professional cycling of erythropoietin. The drug was supposedly a real danger. The long-term consequences were unknown, but rumor said it made athletes’ blood thick as jam with clots and other circulatory fatalities likely consequences. Today the fear of EPO has dampened. However, new scientific avenues such as ‘neuro-doping’ have replaced EPO as emergent and imagined threats to athletes and to the integrity (...) of sport. In this paper, we analyze the alleged threat from ‘neuro-doping’ in the following steps: First, we outline an understanding of ‘neuro-doping’ in a narrow sense, which we then put into context by looking at the phenomenon in a broader sense. Second, we highlight examples of societal perceptions of sport and science in order to shed light on where the concern for ‘neuro-doping’ comes from. Third, we address the more general fear of technology as a root for this concern. Fourth, we examine the evidence for the performance enhancing capacities of ‘neuro-doping’, where after we look at the obstacles for a ban on this technology. We conclude the analysis by stating that at present ‘neuro-doping’ cannot be considered a threat to the integrity of sport. Finally, however, we put this conclusion into perspective by examining what the most reasonable response would be if in the future neuro-stimulation techniques becomes an effective performance-enhancing mean in sport. (shrink)

Since the end of the Second World War, the popularity of modern elite sport has grown immensely and so has the economical interests in sport. Athletes have become attractive advertising partners. Much money is at stake so it is understandable that companies are alarmed when their poster boys or girls are caught up in scandals. Inspired by a recent study, which found that stock return of primary team sponsors in cycling was not affected if the team was involved in doping (...) scandals, this paper is an attempt to explain why athletes often maintain their marketing value even if they are exposed as bad role models. The thesis is that the attraction of athletes relates to the concept of ‘charisma’, and that the success of mass spectator sports is due to sport’s appeal to what psychologist Henry Rutgers Marshall by the end of the 19th Century in an article in Mind identified as man’s ‘religious instinct’. So after a brief introduction, the paper begins with a clarification of the antiquated concept ‘religious instinct’. This is followed by a critical examination of the secular usage of ‘charisma’ as introduced by Max Weber. Peter Sloterdijk’s sobering point that Hitler’s aptitude for his role in Germany did not rely on charisma lays the foundation for a more precise and rationally consistent description of the concept. It is argued that charisma is not something certain individuals posses, rather it is something that is experienced as an emotional effect by those who label individuals charismatic, which is based on the honesty competence and commitment of the perceived ‘charismatic’ person. Idols can have charismatic effect on us even if they are unprincipled cheats so long as they are committed to what they do. This is why athletes maintain their appeal and marketing value so long as their performances transcend the capabilities of ordinary people. (shrink)