As Bruner so eloquently points out, and Gauvain echoes, human beings are unique in their “locality.” Individual groups of humans develop their own unique ways of symbolizing and doing things – and these can be very different from the ways of other groups, even those living quite nearby. Our attempt in the target article was to propose a theory of the social-cognitive and social-motivational bases of humans' ability and propensity to live in this local, that is, this cultural, way – (...) which no other species does – focusing on such things as the ability to collaborate and to create shared material and symbolic artifacts. (shrink)