Recently Jeff Jordan has argued against the view that divine perfection would require God to love every human with equal maximal intensity. He asserts that his argument depends on principles of perfect being theology which he develops and defends. In this paper I argue that Jordan’s case can be better understood as two conceptually distinct arguments, only one of which depends on his proffered principles of perfect being theology. I then critically evaluate each of these arguments, arguing that both are (...) unsuccessful. (shrink)