Previous research on the interpersonal effects of emotions in negotiation suggested that bargainers obtain higher outcomes expressing anger, when it is not directed against the counterpart as a person and it is perceived as appropriate. Instead, other studies indicated that successful negotiators express positive emotions. To reconcile this inconsistency, we propose that the direction of the effects of emotions depends on their perceived target, that is, whether the negotiators’ emotions are directed toward their opponent’s proposals or toward their own ‘exit (...) option’. An ultimatum game scenario experiment showed that negotiators who express positive emotion rather than negative, in addition to benefits in terms of relationship fortification, received better offers when participants perceived the negotiators’ emotions directed toward their own ‘exit option’. These findings indicate that positive emotions may signal the availability of better ‘exit option’, suggesting that happiness expressions can be strategically used to maximize both material and relational outcomes. (shrink)

The European market has faced a series of recurrent food scares, e.g. mad cow disease, chicken flu, dioxin poisoning in chickens, salmons and recently also in pigs (Italian newspaper Corriere della Sera , 07/12/2008). These food scares have had, in the short term, major socio-economic consequences, eroding consumer confidence and decreasing the willingness to buy potentially risky food products. The research reported in this paper considered the role of commitment to a food product in the context of food scares, and (...) in particular the effect of commitment on the purchasing intentions of consumers, on their attitude towards the product, and on their trust in the food supply chain. After the initial commitment had been obtained, a threat scenario evoking a risk associated with a specific food was presented, and a wider, related request was then made. Finally, a questionnaire tested the effects of commitment on the participants’ attitude towards the product. The results showed that previous commitment can increase consumers’ behavioural intention to purchase and their attitude towards the food product, even in the presence of a potential hazard. (shrink)