The current article discusses the distinction between affective valence—the degree to which an affective response represents pleasure or displeasure—and semantic valence, the degree to which an object or event is considered positive or negative. To date, measures that reflect positivity and negativity are usually placed under the same conceptual umbrella, with minimal distinction between the modes of valence they reflect. Recent work suggests that what might seem to reflect a monolithic structure of valence has at least two different, confounding underlying (...) sources, affective and semantic, that are fundamentally distinct, dissociable, and that obey different, recognizable rules. The current work discusses this distinction and provides implications for affective science from both the theoretical and the empirical perspective. (shrink)

ABSTRACTPeople sometimes report both pleasant and unpleasant feelings when presented with affective stimuli. However, what is reported as “mixed emotions” might reflect semantic knowledge about the...