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  1. Toward a Value-Sensitive Absorptive Capacity Framework: Navigating Intervalue and Intravalue Conflicts to Answer the Societal Call for Health.Onno S. W. F. Omta, Léon Jansen, Oana Branzei, Vincent Blok & Jilde Garst - 2021 - Business and Society 60 (6):1349-1386.
    The majority of studies on absorptive capacity (AC) underscore the importance of absorbing technological knowledge from other firms to create economic value. However, to preserve moral legitimacy and create social value, firms must also discern and adapt to (shifts in) societal values. A comparative case study of eight firms in the food industry reveals how organizations prioritize and operationalize the societal value health in product innovation while navigating inter- and intravalue conflicts. The value-sensitive framework induced in this article extends AC (...)
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  2.  20
    Standing on the Shoulders of Giants: Leveraging Management Research on Grand Challenges.Silvia Dorado, Nino Antadze, Jill Purdy & Oana Branzei - 2022 - Business and Society 61 (5):1242-1281.
    We advance research on how businesses engage with the complex social problems currently known as Grand Challenges. We study the concepts that preceded the term Grand Challenges, the connected ontologies that ground them, and the diversity of perspectives they offered. We construct a knowledge map that includes well-researched obstacles, such as governance obstacles hindering engagement and sensemaking obstacles limiting the ideation of novel and creative efforts. But we also build on prior research to identify curation obstacles, which precede engagement and (...)
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  3.  24
    Embodied Multi-Discursivity: An Aesthetic Process Approach to Sustainable Entrepreneurship.Oana Branzei, Paul Shrivastava & Kim Poldner - 2017 - Business and Society 56 (2):214-252.
    Sustainable entrepreneurship is a vital and growing area of entrepreneurship studies. Although charged with multiple potentially conflicting discourses, sustainable entrepreneurship is usually viewed from a binary logic of business versus sustainability. This article uses an aesthetic process approach to sustainable entrepreneurship to move beyond this binary logic and unearth the tensions between multiple discourses. The authors introduce the construct of embodied multi-discursivity that addresses this issue methodologically as well as conceptually. By combining discourse analysis with aesthetic inquiry, the article pushes (...)
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  4.  45
    Value Frame Fusion in Cross Sector Interactions.Marlene J. Le Ber & Oana Branzei - 2010 - Journal of Business Ethics 94 (1):163 - 195.
    Prior research flags the inherent incompatibilities between for-profit and nonprofit partners and cautions that clashing value creation logics and conflicting identities can stall social innovation in cross sector partnerships. Process narratives of successful versus unsuccessful cross sector partnerships paint a more optimistic picture, whereby the frequency, intensity, breadth, and depth of interactions may afford frame alignment despite partners' divergent value creation approaches. However, little is known about how cross sector partners come to recognize and reconcile their divergent value creation frames (...)
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  5.  48
    Trust in the Workplace: The Role of Social Interaction Diversity in the Community and in the Workplace.Victor Cui, Ilan Vertinsky, Sandra Robinson & Oana Branzei - 2018 - Business and Society 57 (2):378-412.
    Extending the literature on social capital development in the community, this article examines the impact of diverse social interactions on the development of social trust in the workplace, and investigates whether their effects differ in individualistic and collectivistic cultures. Using survey data collected in Canada and China, the authors find that the diversity of one’s social interactions in the community is positively associated with one’s social trust in the workplace, and this relationship is not significantly different between the two cultures. (...)
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  6.  18
    What Good Does Doing Good do? The Effect of Bond Rating Analysts’ Corporate Bias on Investor Reactions to Changes in Social Responsibility.Oana Branzei, Jeff Frooman, Brent Mcknight & Charlene Zietsma - 2018 - Journal of Business Ethics 148 (1):183-203.
    In this study, we explore how investors reconcile information on firms’ social responsibility with analysts’ assessments of future firm risk in the pricing of long-term bonds. We ask whether investors pay attention to small strides toward and/or small slips away from socially responsible behavior, arguing that analysts’ corporate bias toward gains and against losses influences investor reactions to corporate social responsibility. We hypothesize that analysts notice and reward improvements in social responsibility, yet excuse lapses. We find support for this hypothesis, (...)
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  7.  15
    Disabled at Work: Body-Centric Cycles of Meaning-Making.Anica Zeyen & Oana Branzei - 2023 - Journal of Business Ethics 185 (4):767-810.
    A 22-month longitudinal study of (self)employed disabled workers (_Following the preference of the lead author who identifies as disabled, the linguistic self-presentation by our participants, the precedent of _(Hein and Ansari, Academy of Management Journal 65:749–783, 2022)_, and the clarification note included in Jammaers & Zanoni’s recent review of ableism _(Jammaers and Zanoni, Organization Studies 42:429–452, 2021)_, we chose, and consistently use, the term “disabled employees” throughout the paper. We do so to underscore the premise of the social model of (...)
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  8.  13
    Emplaced Partnerships and the Ethics of Care, Recognition and Resilience.Annmarie Ryan, Susi Geiger, Helen Haugh, Oana Branzei, Barbara L. Gray, Thomas B. Lawrence, Tim Cresswell, Alastair Anderson, Sarah Jack & Ed McKeever - 2023 - Journal of Business Ethics 184 (4):757-772.
    The aim of the SI is to bring to the fore the places in which cross-sector partnerships (CSPs) are formed; how place shapes the dynamics of CSPs, and how CSPs shape the specific settings in which they develop. The papers demonstrate that partnerships and place are intrinsically reciprocal: the morality and materiality inherent in places repeatedly reset the reference points for partners, trigger epiphanies, shift identities, and redistribute capacities to act. Place thus becomes generative of partnerships in the most profound (...)
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