In this paper I explore privacy as a concept that becomes relevant and sometimes necessary under specific circumstances, but unnecessary in others. Privacy, I suggest, can be thought of as the right to be left alone and is integral to related concepts such as freedom, liberty, and independence. In light of the ongoing expansion of data-mining technologies, business models, and emerging modes of governance, I suggest that privacy is simultaneously more necessary and more at risk than ever. Privacy, in other (...) words, is fragile and must be appreciated, understood, and defended. At the same time, privacy is increasingly an obstacle for businesses, governments, and financial interests, all of whom are eager to extract our data, manage our expectations, and shape and control our desires. To achieve their objectives, I describe how these organizations have long used propaganda and persuasive techniques to shape and manage the opinions, values, and expectations of the public. These days, I argue, the meaning of privacy is being made to evolve in order to bolster these organizations’ interconnected efforts to expand their power and control and to pave the way for the imposition of digital IDs. I also reflect on the way propaganda is being used today, the ways it has been described in the past, and the ways it will evolve in the future—either in defense of freedom, liberty, and independence, or in service of organizations intent on expanding their power and control over managed populations. (shrink)

This article will take up Deleuze and Guattari’s allusive yet insightful writings on ‘the secret’ by considering the secret across three intermingling registers or modulations: as content, as form, and as expression. Setting the secret in relation to evolving modes of technological mediation and sociality as respectively pocket, pooling, and plasma, the article works through a trio of examples in order to understand the contemporary movements of secrets: the memories of secrets evoked in an intimately interactive music video by the (...) band Arcade Fire ; the movements of secrecy turned fabulative in the scopic-doublings of airport full-body scanners ; and, finally, the collective secretions that come to saturate and stretch around the globe as expressed by liquidity-seeking financial innovations. These three instantiations of contemporary secrecy are framed by a discussion of Julian Assange of WikiLeaks and Mark Zuckerberg of Facebook – truly a couple for our age: each intent, in their own way, upon bringing an end to secrets. Throughout, we try to maintain close attention to the emerging rhythms and dissonances that engage secrecy in a dance between the half-voluntary and the half-enforced. (shrink)