This article reviews recent cognitive and neurological approaches to the study of attention. It argues that such research is based on the notion that attention has a positive cognitive function selecting, like a sieve or a filter, elements from the background and foreground, to then be processed by the brain and made conscious when required. These approaches fail to explain cognitive overload and recent findings demonstrating that recognition and understanding—sensory, visual and semantic—also occur prior to attention. Merleau-Ponty and Freud offer (...) a different model: a negative distractive attention. Negative distractive attention serves as a threshold for stimuli excluded by neurological processes regulating overload and ensuring that consciousness can concentrate on the singularity of its objects. Such approach to attention explains how one can drive and talk. It is not a positive multi-tasking model but a negative distractive one. (shrink)