This book details the results of the authors' research using laboratory animals to investigate individual choice theory in economics-consumer-demand and labour supply behaviour and choice under uncertainty. The use of laboratory animals provides the opportunity to conduct controlled experiments involving precise and demanding tests of economic theory with rewards and punishments of real consequence. Economic models are compared to psychological and biological choice models along with the results of experiments testing between these competing explanations. Results of animal experiments are used (...) to address questions of social policy importance. (shrink)

Maximization theory, which is borrowed from economics, provides techniques for predicing the behavior of animals - including humans. A theoretical behavioral space is constructed in which each point represents a given combination of various behavioral alternatives. With two alternatives - behavior A and behavior B - each point within the space represents a certain amount of time spent performing behavior A and a certain amount of time spent performing behavior B. A particular environmental situation can be described as a constraint (...) on available points (a circumscribed area) within the space. Maximization theory assumes that animals always choose the available point with the highest numerical value. The task of maximization theory is to assign to points in the behavioral space values that remain constant across various environmental situations; as those situations change, the point actually chosen is always the one with the highest assigned value. (shrink)

In the real world, there are choices between large, delayed, punctate rewards and small, more immediate rewards as well as choices between patterns and acts. A common element in these situations is the choice between long- and short-term interests. Key issues for future research appear to be how acts are restructured into larger patterns of behavior, and whether, as Rachlin implies, pattern perception is the cause of pattern generation.

Ainslie's insightful treatment of dynamically inconsistent choice stands in contrast to traditional views in psychology, economics, and philosophy. We comment on the form of the discounting function and on new findings regarding choice between delayed rewards. Finally, we argue that the positive correlation between temporal and probability discounting is inconsistent with the view that impulsivity represents a unitary trait.