A cornerstone of economic theory is that rational agents are self-interested, yet a decade of research in experimental economics has shown that economic decisions are frequently driven by concerns for fairness, equity, and reciprocity. One aspect of other-regarding behavior that has garnered attention is noblesse oblige, a social norm that obligates those of higher status to be generous in their dealings with those of lower status. The results of a cross-cultural study are reported in which marked noblesse oblige was observed (...) on a reciprocal-contract decision-making task. Participants from seven countries that vary along hierarchical and individualist/collectivist social dimensions were more tolerant of non-reciprocation when they adopted a high-ranking perspective compared with a low-ranking perspective. (shrink)

(2000). Ecological rationality and its contents. Thinking & Reasoning: Vol. 6, No. 4, pp. 375-384.

Deontic reasoning is reasoning about permission and obligation: what one may do and what one must do, respectively. Conceivably, people could reason about deontic matters using a purely formal deontic calculus. I review evidence from a range of psychological experiments suggesting that this is not the case. Instead, I argue that deontic reasoning is supported by a collection of dissociable cognitive adaptations for solving adaptive problems that likely would have confronted ancestral humans.

Cross-culturally two widely observed forms of social structure are individualism and ascribed hierarchies. Associated with these two types of social structure are a wide range of recurrent concomitant features. It is proposed that these two forms of social structure are common, in part, because they are associated with modular forms of understanding that lend intuitive support to them. In particular, it is proposed that individualistic open societies are associated with a folk-physics mode of construal whereas closed societies are associated with (...) a folk-biological mode of construal. These distinctions are illustrated with the European Enlightenment as a hypothesized transition from closed to open societies. (shrink)